Let’s get real for a moment, if your multi-platform content strategy consists of copy-pasting the same post on LinkedIn, Instagram, and TikTok, you’re doing it wrong.
I’ve seen this mistake all too often: thinking that simply being present on multiple platforms is enough. It’s not. Content without context is like decorating every room of your house the exact same way. Each platform is a room, each with a different vibe, purpose, and audience.
So, how do you create a multi-platform strategy that actually works?
Step 1: Identify Your Core Platforms
Start by asking yourself the big questions:
What do you want to be known for?
Who do you want to reach?
Where is your audience hanging out?
Narrow it down. Instagram, LinkedIn, and TikTok each have a unique role to play. Choosing the right platforms is the foundation of your platform map.
Step 2: Refine Your Platform Goals
Here’s where things get interesting: what do you want to achieve with each platform? Brand awareness? Community building? Industry authority? Each goal requires a tailored approach.
Instagram is your community hub,
TikTok is for brand awareness,
LinkedIn builds authority.
The magic is in aligning each platform’s strengths with your objectives.
Step 3: Assign and Guide Your Content
TikTok is not LinkedIn. Treating them the same is a waste of effort. Assign each platform a primary goal and craft content with that specific goal in mind. TikTok thrives on broad, entertaining content. Instagram? Nurture your community and drive conversations.
LinkedIn? Show thought leadership that commands respect in your industry. Define your content’s purpose before you hit ‘post’.
Step 4: Map It Out and Stick to It
Planning is key. Map out your content based on goals, audience, content type, and frequency. Instagram, LinkedIn, TikTok—each platform has its own schedule and purpose. Aim for 3 posts a week on Instagram for community nurturing, 5 posts on LinkedIn for visibility, and go big with 8 posts on TikTok to dominate awareness. Consistency is what separates amateurs from experts.
A true multi-platform strategy means adapting to the strengths of each platform while sticking to your brand's core message. Stop expecting each platform to do everything for you. Lean into what each platform does best and watch your content actually start working for you.
It’s time to stop copy-pasting and start showing up strategically where it truly matters.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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