Short-form video has taken over B2B marketing, but is it the only way to engage audiences in 2025? While platforms like LinkedIn, YouTube Shorts, and TikTok are flooded with bite-sized videos, there’s still room for long-form content and new marketing channels. Let’s explore how to build a content strategy that stands out.
Short-Form Video: Still King, But Facing Challenges
According to HubSpot’s 2025 State of Marketing report and LinkedIn’s 2024 Benchmarks, short-form video was the most-used content format last year—and 65% of marketers plan to use it even more.
Why? It delivers the highest ROI:
55% of marketers say social videos drive the best engagement.
44% report strong results from customer testimonials and case studies.
40% see product demos as highly effective.
However, with so much content competing for attention, it’s becoming harder to make videos that stand out. The key is refining storytelling—making it concise, engaging, and optimized for mobile-first viewing.
Long-Form Content Still Has a Role
While short videos grab attention, long-form content remains critical for thought leadership and brand trust. However, marketers need to rethink traditional formats.
Instead of gated whitepapers, consider:
Deep-dive blog posts with original insights.
Webinar series that explore complex topics.
Podcast interviews with industry experts.
Thought leadership content is on the rise, with 56% of marketers planning to increase these efforts. Pairing long-form content with influencers or subject matter experts can drive deeper engagement and strengthen brand authority.
Reddit: A Rising Content Channel
A less talked-about trend is Reddit’s growing impact on marketing and SEO. Google’s partnership with Reddit has changed search rankings, making user-generated content more visible than traditional third-party review sites.
Marketers should approach Reddit carefully—it’s a community-first platform, not a place for aggressive promotion. Brands that provide value, participate in discussions, and share useful insights can gain credibility and organic engagement.
The Takeaway
B2B content marketing is evolving. While short-form video dominates, a balanced strategy that includes long-form insights and niche platforms like Reddit can set brands apart. Staying agile, experimenting with formats, and focusing on authentic storytelling will be key to success in 2025.
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