Let’s cut straight to it, this past month, some serious game-changers dropped in marketing. If you miss them, your strategy could already be lagging. Here’s your chance to catch up fast.
X Says Goodbye to Full Blocking
Twitter (or X, as it insists on being called) updated its block feature. Now, blocked users can see your content, they just can't interact. A soft block, if you will. If you're managing brand reputation, think twice about what this change could mean for visibility.
TikTok x Headspace Collab
Mental health is marketing’s new favorite buzzword, and TikTok just partnered with Headspace for World Mental Health Day 2024. 20,000 creators get six months of free access. If your brand hasn’t yet woven wellness into its content strategy, now’s the time.
YouTube's Search from Comments Feature
YouTube is making it easier for viewers to find exactly what they’re looking for by letting them search from comments. Brands leveraging YouTube can benefit by optimizing comment sections with keywords for discoverability.
Instagram Reel Thumbnails Are Editable
Instagram confirmed you can now edit the cropped thumbnails of live Reels. Say goodbye to awkward default images. This is a visual branding game-changer, and it’s exactly the level of detail audiences notice.
Tumblr Community Report
Tumblr’s new report reveals a key insight: marketers see fandoms as critical, yet most aren’t engaging them effectively. Fandoms are communities; ignore them at your own risk. Build real connections, and the returns are huge.
Name Your Instagram Drafts
Instagram now allows creators to name their saved drafts, making content planning that much easier. It’s a small tweak, but efficiency adds up when you’re creating at scale.
These updates aren’t just footnotes. They’re shaping how we interact, create, and market online. Now’s the time to leverage these changes—before your competitors do.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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