Let's be brutally honest, if you're posting content and getting crickets in return, your audience isn’t the problem. You are.
It’s time we dig into what really makes people want to engage online. And I don't mean just tossing out another ‘like’ bait post. I mean truly understanding what compels a user to stop the scroll and click, comment, or share.
Why Engagement Isn’t Vain but Vital
First off, let's squash the idea that seeking engagement is a bad thing. There's this perception out there that caring about likes, comments, or shares makes you shallow—that these are just "vanity metrics." But let's be real. More engagement means more visibility, increased follower growth, richer data for insights, and the motivation to keep pushing forward. It’s not about vanity; it’s about strategy.
What's Missing?
Chances are, you’re missing the mark because your content is mismatched with platform expectations. TikTok isn’t the place for a LinkedIn thought piece. And Instagram isn’t looking for a word-heavy analysis. Every platform has its culture and its vibe. Learn it, and work with it.
Here’s where it often falls apart: most brands don’t make it easy for their audience to engage. Engaging shouldn’t feel like a chore. Give clear permission and direction. Ask them to share their experience. Make it a simple and direct action.
Be More Than a Brand
Another key? Be human. More than a brand, be a personality. Have fun, show behind-the-scenes moments, be a source of real value, be a friend to your audience. People engage with people, not faceless logos.
What Makes You Engage Online?
Take a moment. Think about what makes you stop and engage online. Is it a post that gets you laughing? A piece that educates you or inspires you to take action? You have to figure it out.
Leave your thoughts below.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
コメント