A few months ago, our engagement was starting to plateau. Despite consistent content, our followers weren’t interacting the way we wanted. That’s when we decided to take a bold step: introducing memes into our social strategy.
At first, I was skeptical. Memes? For our brand? But after researching our audience’s interests and identifying the growing popularity of meme culture, we realized there was a huge opportunity.
Step 1: Audience Research
Before jumping into meme creation, we knew we had to understand our audience. We spent time on platforms like Reddit, TikTok, Facebook Groups, and Instagram to see which trends and memes were resonating. We also used Google Trends to track the popularity of certain meme formats. Our goal was to find memes that would connect with our audience’s shared struggles and humor.
Step 2: Meme Curation and Originality
Once we had a solid understanding of the meme culture, we didn’t want to just copy trending content. We took inspiration from popular formats but tailored them to fit our brand’s voice. This way, we stayed authentic to our identity while tapping into humor that would get a response.
For example, we created a meme about one of our most common customer pain points, something our followers could laugh at but also relate to. The meme wasn’t just funny—it was highly relevant to our niche, which made it much more impactful.
Step 3: Timing and Relevance
We also knew that timing was critical. Posting memes during peak hours increased visibility and relevance. We combined this with trending topics to increase our chances of getting shared. We posted during key industry moments when we knew our audience was actively engaged online.
The results were clear. Within 30 days, our engagement spiked by 300%. Comments increased, likes doubled, and our posts were shared more than ever before. What surprised us most was how many new followers we gained, all because our content felt relatable and human.
Lessons Learned
Know your audience: Memes only work if they resonate. Do your research.
Be original: Don’t just recycle existing memes. Tailor them to fit your brand voice.
Get the timing right: Relevance and timing are everything when it comes to viral content.
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