Generative AI is changing the game for marketers, and when it comes to A/B testing, it’s a total lifesaver. Instead of sweating over every detail, you can use AI tools like ChatGPT to kickstart your email variants.
Here’s how we use our in-house AI assistant (we call her Ava) to craft high-performing emails—and how you can do the same.
Say Hi to Ava
When we started using generative AI, we decided to treat it like a new team member. Ava isn’t just a tool; she’s part of the squad. She helps us create faster, smarter, and more personalized campaigns.
Here’s the secret sauce: Ava is a private, trained instance of ChatGPT. She’s been taught our brand voice, knows our clients, and works within secure parameters. That means every output reflects our unique style, not some generic AI-generated fluff.
How Ava Fits Into Our A/B Testing Strategy
Recently, we needed to optimize an email campaign to drive more personalized product orders. The goal was clear: understand what truly motivates different customer types.
Here’s how we made it happen:
Set the Hypothesis: We tested whether email copy tailored to four personality types (spontaneous, methodical, humanistic, competitive) would outperform a standard control.
Train Ava: We briefed Ava on buyer modalities, the client’s tone, and key product benefits.
Create Variants: Ava drafted email copy for each personality type. We refined her suggestions to blend them into a single compelling paragraph.
Test and Learn: We split our audience, sent out the control and variant, and measured success through conversions—not just opens and clicks.
The result? Ava gave us a head start, and our tailored variant delivered meaningful insights about our audience.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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