New year, same challenge—get more leads, more revenue, and better results while keeping budgets in check. If you’re looking for a high-ROI marketing channel, email is still king. But to truly maximize its impact, you need more than great subject lines and catchy copy.
Email success hinges on security, reputation, and compliance with evolving industry rules. Ignoring these factors can hurt deliverability, engagement, and ultimately, your revenue. Let’s break down four ways to improve your email marketing ROI in 2025.
Check Your Sender Reputation
Before sending another campaign, take a moment to check your sender score. Free tools allow you to test how email providers see your domain and whether you’ve been blacklisted. A poor sender score can land your emails in spam folders before they even reach your audience.
A clean sender reputation means better inbox placement and higher engagement. If your score is low, start by removing inactive subscribers and reducing bounce rates.
Protect Your Brand from Email Fraud
Email impersonation is a real problem, with cybercriminals sending fake emails that appear to come from your domain. These attacks can damage your reputation and make recipients wary of opening your emails.
The best defense? Implement DMARC (Domain-based Message Authentication, Reporting, and Conformance). This security protocol ensures only verified senders can send emails from your domain. Without it, your marketing emails might get lost in the spam filter—or worse, be used by fraudsters.
Comply with New Google and Yahoo Rules
In 2024, email marketing got more complicated with new requirements from Google and Yahoo. If you send more than 5,000 emails daily, you must:
Include an easy-to-find unsubscribe link
Use a valid DMARC record
Ensure your emails are sent from a properly configured domain
Implement SPF and DKIM for authentication
Meeting these requirements increases your chances of landing in inboxes instead of spam folders.
Use BIMI to Improve Open Rates
Brand Indicators for Message Identification (BIMI) is a relatively new tool that allows brands to display their logo next to their emails. Studies show that BIMI can increase brand recall by 44% and boost open rates by 39%.
To use BIMI, you need DMARC, DKIM, and SPF in place. If you already meet these requirements, adding BIMI is a simple step that can make your emails more recognizable and trustworthy.
Keep Improving
Email marketing isn’t a one-time fix. Regularly monitor your sender reputation, security settings, and compliance with industry rules. A strong email foundation helps you reach more inboxes, build customer trust, and increase revenue—without spending extra on ads.
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
Comments