If you’re not on top of the latest social media trends for 2024, I hate to break it to you, but you’re already behind. The competitive landscape is shifting fast, and the last thing you want is to get caught chasing trends instead of leading them.
This year, TikTok, Instagram, and YouTube are battling for supremacy. Every marketer must take advantage of this, otherwise you’re leaving engagement and conversions on the table.
1. TikTok Is Eating Everyone's Lunch
TikTok is dominating the engagement game. With a 4.5% cross-channel engagement rate, it's outperforming Instagram’s 4.0% and YouTube’s 2.8%. If you’re still ignoring TikTok, you're making a big mistake. This platform isn’t just a trend; it’s THE trend—and short-form content is king. TikTok videos outperform Reels and Shorts, so stop hesitating and start creating.
2. Instagram Still Holds the Crown—But Barely
Instagram has held a dominant position for a while, but TikTok is closing the gap fast. Instagram's reach advantage is now a mere 4%. It’s high time to rethink your content strategy on both platforms. Maximize what you’re doing on Reels, but also have a plan to migrate that attention to TikTok before it’s too late.
3. Sharing is Caring (for Your Engagement)
Content sharing is booming—it's up across TikTok, Instagram, and YouTube. Creating content that’s shareable isn’t optional anymore; it’s the bare minimum. If your posts aren’t share-worthy, you’re not creating conversations, and that’s where the magic happens.
More shares = more visibility, and more visibility = more growth.
4. High Engagement Brands Grow Faster on TikTok
This one's straightforward: if you’re driving higher engagement, your follower count will grow. TikTok’s engagement-driven growth cycle is proof. Stop being shy about putting out content that resonates. Put out quality, engaging content and watch your growth curve take off.
5. On Instagram, Carousels > Reels
While Reels have been Instagram's darling for a while, single images and carousels are still delivering higher average reach. Users crave content that feels authentic, and carousels are proving to be more relatable. If you’re ignoring these, you’re giving up some easy wins.
In 2024, it’s time to get real. Adapt, evolve, and put these trends to work, or you risk becoming irrelevant.
Let's get to it. Content waits for no one!
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