Every marketer knows that sinking feeling: you post what you think is pure gold, and it bombs.
Been there? So have I.
But here's the thing—bad posts are inevitable, and they’re one of the best tools you’ve got if you know how to use them.
After writing A LOT OF social posts, I’ve learned this: failure is data. Data that helps you grow. Instead of hitting delete and moving on, dissect what went wrong. Was the hook weak? Did the topic matter to your audience? Did you evoke any emotion? 90% of the time, the answer lies in one of these places.
Then, there's the next step; experimentation. A bad post shouldn’t kill your creativity, it should push you further. Don’t protect your ego by playing it safe. Use 10-20% of your posts to experiment.
new formats
edgy hooks
storytelling shifts
It’s this playfulness that leads to breakthroughs.
The final part? Let go of the outcome. Consistency is what really matters. The results I got from all my posts didn’t happen because I obsessed over each flop. They happened because I showed up every day, analyzed, iterated, and posted anyway.
Your bad posts? They’re not failures. They’re lessons that make you sharper, so don’t waste them.
I’m curious to know: What did your last ‘bad’ post teach you?
If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising: Schedule your session.
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