#EngagementMatters

Fidan Dargahli

Dec 1, 20232 min read

Engagement vs Followers: Which One Matters More and Why

In the realm of social media marketing, two metrics often dominate the conversation: engagement and followers. While having a large...

Fidan Dargahli

Nov 27, 20232 min read

ROI or ROE? The Metrics that Matter in Social Media Marketing

In the dynamic world of social media marketing, the debate between ROI (Return on Investment) and ROE (Return on Engagement) is a pivotal...