Fidan DargahliAug 2, 20232 min readThe Power of Word-of-Mouth Advertising: Trust and Influence in Consumer BehaviorIn the world of advertising, nothing beats the power of word-of-mouth. Nielsen's 2012 Global Trust in Advertising report revealed that...
Fidan DargahliJul 27, 20232 min readDecoding the Differences: Advertising, Marketing, and PRIn the bustling world of business, the terms 'marketing', 'advertising', and 'public relations (PR)' are often used interchangeably....